Marketing strategy is perhaps one of the most important strategies for any business. Getting the marketing strategy right is critical to future growth.

Key to any marketing strategy is the Marketing Plan – the single most powerful small business marketing tool. In general, small business owners are ‘doers’ not ‘planners’. Whilst doing is preferable to stagnating without direction, it often leads to ‘marketing idea of the week’ syndrome, which stunts any chance a small business has for real growth.

Marketing Plans

Business Strategy Partners can help you create your Marketing Plan, using our proven methodology and analytical skills. The process involves determining the target market, positioning the product or service, identifying the USPs (Unique Selling Points) and developing materials and methods to promote the business and win orders, through a carefully devised programme of Direct Marketing.

Direct Marketing

In the current business climate, direct marketing is the most cost effective method for small businesses to make the fastest progress. By using a combination of on-line and off-line direct marketing, companies and Organisations are able to grow their market share on a limited budget.

Richard Esling, the founder and Managing Director of Business Strategy Partners, was elected a Fellow of the Institute of Direct Marketing in 2003 and is able to advise on all aspects of this increasingly complex discipline.

Our experience of helping businesses with Direct Marketing ranges from copywriting to web marketing. We have been involved in setting-up full Mail Order businesses, including call-centre operations and fulfilment.

Web Marketing

A well-designed and easy to navigate website is critical to the success of nearly all small businesses. However, whilst still fulfilling a useful marketing role, it is a lot less useful if no-one can ever find it.

Our partners are able to assist not only with the design, creation and launch of websites, but also with the all important Search Engine Optimisation and many other aspects of internet marketing, including email marketing campaigns.

PR and Branding

Two important and sometimes overlooked aspects of Marketing for small and medium sized operations, are Public Relations and Brand Image.

PR can be a very effective method of raising the awareness of a business, its products or services. Combined with other forms of Direct Marketing, a well structured PR campaign can boost enquiries and orders in a very cost effective manner.

Our consultants can help you create and manage an effective PR campaign, including writing Press releases, contact with journalists, editorial coverage and Press trips.

Brand image is an important factor both in the identity of the business and its reputation, and for building residual value in the business. We are able to advise on many aspects concerned with the establishment of the Brand Image for businesses and other organisations.