Particularly in the UK and Europe, this is an industry which has undergone radical change over the past 15 years, in large part due to the influence of the internet and the rapid development of the low cost airlines.

Catherine Esling, one of the Directors of Business Strategy Partners, has direct experience of the industry over this period and before, having previously been a Director of different Tour Operators over a period of 15 years. Her knowledge, experience and skill-set thus position her as a top advisor in this field, enabling her to bring innovative ideas to our clients.

As a French national, originating from Bordeaux in South West France, Catherine has sat on various advisory committees, including Visit Britain and The Association of British Tour Operators for Italy, and has been a speaker at International Tourism conferences, with regular attendance at The Association of British Tour Organisers to France.

Assistance which we provide in this area, concerns both in-coming and out-going tourism.

UK Market Development for French and Italian Hotels and Hotel Groups

With detailed knowledge and experience of contract negotiations, commission levels, booking systems, product supply and market segments, we are able to provide a highly cost effective service to French and Italian hotels and Hotel Groups wishing to increase their presence on the UK market and their market share.

With fully bi-lingual and bi-cultural staff, introductions, negotiations and successful product placements are all facilitated in a seamless, efficient manner, leading to long-term supplier relationships.

The all important follow-up of sales leads from exhibitions and Trade Fairs is made immensely more successful, thus giving a far greater return on the investment in these events, producing tangible, long-lasting results. Cliquez ici pour une traduction en langue française.

Sourcing of Product and Contract Negotiations for UK Tour Operators

This is a valuable service offered to UK Tour Operators looking for a cost effective method of adding new product to their portfolios. We are able to act as an out-sourced contracting team, researching appropriate product and negotiating contracts at the highest levels. By using an established network of contacts throughout France, together with in-depth knowledge and experience, the process can save both time and cost to our clients.

Promotion of French Regions

For many years, Catherine has been closely involved in collaborations with French Regional Tourist Offices, helping to promote the regions on the UK Tourism market, through a mixture of PR campaigns, Tour Operator exposure and affiliate marketing.

Having a deep understanding of both the constraints and requirements of the Tourist Offices, combined with in-depth knowledge of the workings of the UK Tour Operators and British consumer perception, gives unrivalled expertise which can add significant value to the promotional activities of the various Tourist Offices.

Cliquez ici pour en savoir plus sur nos initiatives sur le developpement du marché au Royaume Uni en langue française.

Click here to enquire how we can maximise the return on your budget for promotion on the UK market.

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Lalinde, Dordogne in the Aquitaine Region

Below are some examples of current and past projects relating to this part of our activity:

• Project Name: Business Development for Residential Holiday Resort in Provence, France

• Project Name: Growth strategy for Tour Operator subsidiary

• Project Name: Market Development for Promotion of Attractions in France

• Project Name: New product sales analysis for Tour Operator

• Project Name: Representation of French Regional Tourist Office in UK

• Project Name: UK & Irish Business Development for 5* Italian Hotel Resort

• Project Name: UK Market Development for French Hotel Group